Dragonfly Effect – Social Media Video Book Review by Chris Brogan

Today we present Jennifer Aiker and Andy Smith’s book The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.

It’s not only a book about social change, but it’s a book about the presentation and understanding of a formula, showing how to use web tools to build marketing value.

Dragonfly Effect presents a simple formula that you may want to absorb and apply to your own projects. Check out the review by Chris Brogan the social media guru.