Meet Generation C: The Connected Customer - Brian Solis

274 million American have Internet Access, which is more than double that of 2000.
81 billion minutes spent on social networks and blogs
64% of all mobile phone time is spent on apps.
42% of tablet owners use them daily while watching TV.

For the first time, the numbers of laptops have surpassed desktops within TV homes.

In 2009, I discovered that in social media, women rule. As you can see in Nielsen’s report, women too rule Gen-C.  Specifically, they rule social media and online video and TV viewership.

With smartphones, men and women are tied in adoption.

With tablets however, men rule.

Meet Generation C: The Connected Customer - Brian Solis