If you want people to listen to you:
- Value the person – Treat them with respect: Zig Ziglar’s famous line “People don’t care how much you know until they know how much you care” is true. Don’t expect people to listen and learn from you until they know you have their best interest at stake and that you care for them personally; not simply what they can do for you or the organization.
- Paint a great vision – You have to give people something worth working towards and it needs to stretch them, while still being attainable through measurable risk and hard work. When they know there’s a definite chance of success, they’ll be more willing to learn what it takes to attain it.
- Open up - Communicate freely and frequently – Even the best visions can fade over time. People get frustrated, bored, distracted, demotivated, etc. If you want to maintain your audience's attention, you have to keep reminding them why you are doing what you are doing and show them how far they've come already!
- Tell positive compelling stories – People are motivated by example. They want to know that what they are doing makes a difference. People will be more likely to seek your input if they know you are leading them to something of value and importance.
- Let them Share in the reward – People only feel valued when they get to celebrate equally, in the victory. If all the recognition goes to the leader, the follower feels taken advantage of and used. They will never trust you again. If you want people to keep listening then make sure you listen to them, share the credit, minimise the failures, don't point fingers, don't attach blame, and celebrate often.
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