Sunday, August 8, 2010

Beautiful women face discrimination in certain jobs, study finds

While many see no downside to being beautiful, a professor at the University of Colorado Denver Business School says attractive women face discrimination when it comes to landing certain kinds of jobs.

In a study released in the May/June Journal of Social Psychology, Stefanie Johnson, assistant professor of management at UC Denver Business School, found that beauty has an ugly side, at least for women.

Attractive women were discriminated against when applying for jobs considered "masculine" and for which appearance was not seen as important to the job. Such positions included job titles like manager of research and development, director of finance, mechanical engineer and construction supervisor.

"In these professions being attractive was highly detrimental to women," said Johnson. "In every other kind of job, attractive women were preferred. This wasn't the case with men which shows that there is still a double standard when it comes to gender."

The study, co-authored by Robert Dipboye, professor of psychology at the University of Central Florida, Kenneth Podratz, an organizational development manager at UPS and Ellie Gibbons, research assistant at the University of Colorado Anschutz Medical Campus, found that attractive men suffered no similar discrimination and were always at an advantage.

According to Johnson, beautiful people still enjoy a significant edge. They tend to get higher salaries, better performance evaluations, higher levels of admission to college, better voter ratings when running for public office and more favorable judgments in trials.

A recent Newsweek survey of 202 hiring managers and 964 members of the public concluded that looks matter in every aspect of the workplace and they mattered more for women. When asked to rate nine character attributes on a scale of one to 10 with 10 being the most important, looks ranked third, above education and sense of humor, the magazine reported.

But in one narrow aspect of life, beauty can be a hindrance, something researchers have called the "beauty is beastly" effect.

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