Showing posts with label women. Show all posts
Showing posts with label women. Show all posts

Sunday, July 29, 2012

Pinterest: Tips for Branding

Pinterest has become a power when it comes to driving traffic to retail sites. In the wake of this explosion, there’s already been a fair amount of wriitng on Pinterest as a marketing tool but we haven’t seen anything about Pinterest as a branding tool.

Pinterest has some pretty sweet demographics. Everyone knows the ladies love it. It turns out, those ladies tend to make more than $100,000 per year, while 50% of them are in the coveted 25-45 year old cohort. Half of them have kids. So – upper middle class, harried moms.

A simple, attractive, social site like Pinterest is tailor made for these folks and some retailers and others.

Using Pinterest for Branding:
  • Make sure Pinterest fits into your brand and social media strategy. No brainer here, but obviously not every social media outlet is appropriate for every brand. Although some entities and organizations that I wouldn’t have expected (looking at you, US Army)have turned up on Pinterest, and are apparently successful there.
  • Focus on lifestyle, not products. Brands like Whole Foods have been successful on Pinterest, not by posting links to their own products (although they do this), but by promoting a lifestyle that supports their brand. Their pins are shots of beautiful people in beautiful kitchens making beautiful food (hey! That’s available at Whole Foods!) Links to their own products are in the mix, but don’t dominate.
  • Make sure your own photos rock. Look at the other photos in your stream if you’re not a photographer and emulate your favorites. Or hire a professional photographer to shoot your merchandise.
  • Build an online catalog – if you’re a fashion designer, for example, create separate pinboards for your collections. Pretend this doesn’t contradict what I wrote before.
  • Optimize your Website for pinning by making sure it includes great images. On the other hand if images are not a strong suit for your brand, or simply inappropriate for your market, Pinterest may not be the most effective space for you to market. Stay away.
  • Place a “Pin It,” button on your Website, especially if you have great photos of your products. This allows users of your site to easily post images of your amazing wares to their pinboards.
Pinterest still has that “new car smell.”
Right now Pinterest is an exciting new toy. Everyone loves it and almost everyone is using it, but we still don’t know if this is a long-term success or a flash in the pan.

Regardless of its staying power, though, the most important keys to effectively using it for branding are not that different from any other branding tool.

Know your market. Measure your results. Be consistent and persistent. Don’t contradict your core brand values. Finally, Pinterest’s strengths (simplicity, visual flair) lend themselves to having fun with it. So have fun!

Saturday, July 14, 2012

Becoming An Entrepreneur

For both men and women, becoming an entrepreneur was associated with social skills and entrepreneurial intentions expressed at age 16. In addition, we found gender-specific pathways. 
 
For men, becoming an entrepreneur was predicted by having a self-employed father; for women, it was predicted by their parents’ socioeconomic resources. 
 
These findings point to conjoint influences of both social structure and individual agency in shaping occupational choice and implementation.
 
34-year longitudinal study of an international sample examines who becomes an entrepreneur

Wednesday, May 12, 2010

The Third Billion - Women entrepreneurs?


The Third Billion

A huge and fast-growing group of people are poised to take their place in the economic mainstream over the next decade, as producers, consumers, employees, and entrepreneurs. This group’s impact on the global economy will be at least as significant as that of China and India’s billion-plus populations but its members have not yet attracted the level of attention they deserve.

If China and India each represent 1 billion emerging participants in the global marketplace, then this “third billion” is made up of women, in both developing and industrialised nations, whose economic lives have previously been stunted, underleveraged, or suppressed.

These women, who have been living or contributing at a subsistence level, are now entering the mainstream for the first time. We estimate that about 870 million of them will do so by 2020, with the number conceivably passing 1 billion during the following decade.

Their presence as economic actors will be widely felt, because they have long been over-represented in the ranks of subsistence agriculture and other resource-based forms of work. As they move into knowledge work, in domains ranging from manufacturing to medicine to education to information technology, their sheer numbers will hasten the integration of the regions where they live into the larger economy.

To date, the potential of women as economic players has been under-realised. The reasons became evident recently in a Booz & Company analysis of data from the International Labour Organization (ILO), a United Nations constituent that tracks global workforce statistics.

Globally, many women could be considered “not prepared” (lacking sufficient education, usually defined as secondary school); others are “not enabled” (lacking support from families and communities); and a significant number are both.

The specific characteristics of these two major constraints vary widely, according to local social, cultural, and economic conditions, but as the constraints are alleviated — through increased migration to cities, the expansion of educational opportunities, changes in local laws and cultural norms, and investments in infrastructures that support greater workforce participation — the Third Billion’s movement into the middle class will accelerate.

The pattern of this emergence will probably shift from a graduated incline to a graph that looks more like a hockey stick.

We derived the Third Billion figure by combining the estimated number of “not prepared” and “not enabled” women between the ages of 20 and 65 in 2020, using data from the ILO.

Most of these women — about 822 million — live in emerging and developing nations; about 47 million live in North America, western Europe, and Japan.

Some argue that the women of China and India should not be included, since they are part of the first 2 billion; if those women are omitted, the number of women meeting our criteria would still reach 525 million by 2020. Counting those still under 20 and newborn female children, it could easily expand to a billion within the following generation.

No matter how the numbers are counted, a billion or more women are clearly about to participate more fully in the mainstream economy. This represents a significant force in such regions as Latin America, Asia, the Pacific Rim, the Middle East, eastern and central Europe, and Africa.

Saturday, February 6, 2010

Negotiation tips for women - Gender Differences - Deborah Kolb



Negotiation tips for women from Deborah Kolb, the Deloitte Ellen Gabriel Professor for Women and Leadership at the Simmons College School of Management.

Tuesday, August 25, 2009

Women as Leaders, Bosses and Managers

Do Men or Women Make Better Bosses?Fair or Not, Employees Have Gender Biases About Bosses

My first boss was a man twice my age. He taught me how to write a headline, punch up a lede and copyedit my stories. He also made inappropriate comments about my legs on a weekly basis, despite the fact that I kept them hidden under frumpy, ankle-length skirts.

My next boss was a year older than me. When she hired me to do her filing and data entry, she promised me a raise in a year. When my 18th month rolled around and she still couldn't get approval for my pay bump, she called me into her office and proceeded to cry on my shoulder.

Then she went to lunch with her manager pals like she always did, while I ate a tuna sandwich at my desk.

Like many, I've worked for bosses of all stripes over the years, from the woefully inept to the thrillingly supportive to the borderline psychotic. Some of my best bosses were men; some were women. Same goes for the worst of the bunch; each gender's been well represented there, too.

That's why when I first read the recent New York Times interview with Elle Group executive Carol Smith, who insisted women make better managers, I bristled. How can women ever expect men (and for that matter, other women) to stop stereotyping female bosses as shrews, softies or micromanaging morons if we're not prepared to stop stereotyping male managers?

The Double-Bind for Women
Fair or not, people do have their biases. I have an entire inbox of e-mails from workers of both genders telling me why they dislike working for men (too grabby, competitive, uncollaborative) and why they dislike working for women (too weepy, petty, ineffective).

Only now that we've reached the 21st century, women with grumbles about female managers often pepper them with caveats and apologies.

"Although I hate to say it, men are much better to work for," Jane, an office manager, said via e-mail.

Of a previous job at a counseling center, where most of her colleagues were female, she explained, "There was always some kind of drama, gossiping and backbiting going on -- from people who were trained in conflict resolution."

Not so in her current position at a law enforcement unit comprised mainly of men.

"Even considering their high-stress jobs, I've never heard any of the petty complaints, whining about their co-workers and outright hostility that was always taking place at the counseling center," she said.

And some women who've had positive experiences with female managers still said they'd rather have a male boss.

"I have had great bosses of both genders, but I still have a preference to work with men," wrote a corporate trainer who didn't want her name mentioned. "When there is a problem with a male boss, it's normally about the work. When there is a problem with a female boss, it could be the work or something personal. I hate to say it because I am a woman."

And I hate to hear it. Because even today, only 15 percent of executives in Fortune 500 boardrooms are women. And the faster we recognize that some bosses, companies and industries are more toxic than others -- regardless of gender -- the easier it will be for more women to reach the executive suite.

Turning Women Into Men Isn't the AnswerI suspect that no matter how many surveys and studies on the merits of female leaders think tanks and universities churn out, we'll still be having this conversation for years to come.

Sunday's New York Times "Room for Debate" blog post on whether women make better bosses drew hundreds of heated comments from readers, some outraged by the question in the first place, many strictly in favor of either male managers or female ones.

Thing is, so many workers have so little faith in the people they work for, be they male or female. Earlier this year, 52 percent of 3,000 U.S. employees and managers polled by international staffing firm Randstad said there aren't enough qualified managers in their organization.

Unfortunately, failing miserably as a manager is much more of a burden for women, said Jan Combopiano, vice president and chief knowledge officer of Catalyst, a nonprofit that researches women in the workplace.

"If a man fails, you're not going to think it's because of his gender," she said. But, she explained, that's not necessarily the case if a female boss falls flat on her face.

There's no denying that, in general, men and women have different communication styles. (Witness the dozens of letters in my inbox about less-than-nurturing male managers and female bosses who have difficulty giving a direct order.) Yet any workplace consultant will tell you that managing well is a skill that can be learned, no matter what your anatomy.

"We're never going to make men into women and vice versa," said Betty Spence, president of the National Association for Female Executives. "We really need both ways of seeing, both ways of thinking. We need the male focus, and we need women's ability to multitask."

In other words, men and women need to collaborate in the workplace and draw on each other's strengths, not try to change every last trait of each other.

"When men are sitting there watching a football game and you walk in naked, they aren't going to see you," Spence said. "We're just going to need to accept it and use it, because that focus is necessary in business."

Women Bullies as Managers


Sunday, August 16, 2009

Children's Fear of Adults Re-enforced

Last month in Bedfordshire, 270 children from four primary schools had their annual sports day without the normal audience of proud parents watching them compete.

All adults were banned except teachers.

The reason? The organisers could not guarantee that an unsupervised adult might not molest a child.

They preferred the certainty of ruining the pleasure of hundreds, and the instilling of general paranoia, to the phenomenally slight possibility of a sexual attack.

This is part of an insidious new orthodoxy that’s taking hold: that only authorised adults have any business engaging with children. It is no longer just about sexual abuse.

In Twickenham last month the mother of a five– year-old who was being bullied decided to talk to the offender. She knelt by his chair and asked him politely to stop. The next day she was banned from the classroom for doing something that would have been regarded as rational and responsible behaviour at any other time in the past century.

Much worse was to happen a few days later to Anisa Borsberry, from Tyne and Wear, whose 11-year-old was being bullied by agroup of girls. She, too, asked the bullies to stop. In retaliation, and knowing what a powerful weapon this was to use against an adult, the girls claimed Borsberry had assaulted them. Within hours they admitted lying.

Nevertheless, the accusation of assault against a child is regarded as so serious that Borsberry was handcuffed in her home and held in police cells for five hours before hearing that no further action was being taken.

Or there is the case of Carol Hill, the Essex dinner lady threatened with dismissal for telling a mother she was sorry her daughter had been tied up and whipped in the playground. Normal, empathetic human behaviour, you might think. That wasn’t the school’s reaction. Hill was suspended for breaching “pupil confidentiality”.

In every one of these cases a woman has been punished for daring to do what adults have always done in every society: uphold norms of behaviour by talking about them. But it has blown up in their faces because new unwritten rules about engaging with children are apparently being invented every day. The extent of society’s neurosis means the consequences of approaching children are becoming alarmingly unpredictable.

Monday, February 16, 2009

Communications - mutual respect

The primary key to motivating another person is trying to understand their perceptions and manage their expectations.

The primary driver for men is normally status and respect, their standing in the community. This is not only a defensive action but can also be an offensive action. A man's status and respect is most beneficial to him when it grows. A more defensive reaction is triggered when it is seemingly being assailed or reduced.

Initial man-to-man meetings can result in an immediate confrontation and checking of status and esteem, starting with "What is your job title?" and followed by "What 'things' have you got?" e.g. cars, houses, women, etc. The answers are rated, by both sides in the comparative status stakes and from this each person's position in the 'pecking' order is established and a resulting hierarchy is established and will remain, until a change in status is achieved by either party. This can be done openly and aggressively or subversive and defensively. Therefore, it is in both men's interest to check their status, often. Discuss!

A US study of 400 hundred men proposes; 74% said that they would prefer to be alone and unattached, rather than be disrespected and made to feel inadequate (married??). Men perceive criticism as contempt and 81.5% of the sample group, felt disrespected when in conflict with their wife or partner. So, 85% of men withdraw into silence during a conflict. Possibly because he is unfamiliar with the feelings he is experiencing and /or in an attempt to keep or gain control of himself and his emotions. It is an internal fight, an attempt to stay calm so he doesn't break out of his shell and overreact, breaching social norms or worse. He may see it as the honourable and respectable thing to do but his wife or partner will only feel shut out and rejected by this. So the conflict continues, until it reaches a crisis point.

On the other side, it is said that the primary drive and deepest value for women is acceptance and affection. They communicate freely and verbalise openly. They will opt to do this with other women to resolve a conflict, which normally leads to reconciliation or at least mutual understanding. This is not what men do and it is naive to expect it.

The initial meeting between women will be an exchange of feelings and expressions, to ascertain what this person is like and can we bond. The need to be accepted and embraced as part of a supportive 'family' group or 'pack' is very important. Not so with men, they are vying to 'lead' or 'dominate' the 'pack' and be the top dog because it is residual in their ancient genes to do so.

Most women are endowed with the need to be supportive people, teachers or instructors particularly if they have children. They quickly adopt the role of teachers and therefore critics of their husbands, partly without intending to or without realising it. They just simply want to put him on the 'right' path to building a better, more cohesive pack. Their motives may be pure but their tactics often wound the man. Women want their partners to be inclusive, to be close, to open up, to talk, etc. Most importantly, he should be willing and able to listen and share, not necessarily trying to "fix" her every concern or issue, except loose floor boards, faulty lights and other household fittings. In these cases a definitive list often helps.

Men communicate on a competitive level, by sharing experiences, sports or other physical activities. This is normally done on neutral round, without threatening direct eye contact and by just sitting with each other side-by-side, in a guarded position, backs to the wall and facing outward. To gauge their feelings and reactions, women will share experiences openly, in a non-competitive manner and by talking about them to each other, sitting face-to-face, often touching and often in a group or inclusive circle.

Quick tips

To Communicate with the men:
1. Regularly tell your male employees what you appreciate and admire about them - be aware of, and build on their self esteem
2. Stop instructing and correcting and give them your trust and respect - empower them, give them a chance to succeed and the support that will prevent them failing
3. Take time to spend time with them and get to know 'who' they are and what motivates them - no threatening eye contact and no competitive comparisons, don't judge people

Communicate with the women:
1. Make time to talk to them face-to-face - 'include' them in your day, allow them to include you
2. Listen to their problems and don't be too quick to jump in and try to "fix" what is wrong - share their concerns and validate their feelings, be supportive and open
3. Regularly tell your women employees what you appreciate and admire about them - build their self esteem but guard their open-hearted-ness, it is a gift bestowed and not to be used or abused.

Communicate - Single minded isolation and solitude is no way to protect your status or self respect. It just restricts it.

Share your thoughts and feelings and support others who wish to do the same. Build open cohesive teams, not barriers.