Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
In The Paradox of Choice: Why More Is Less, he debunks one of the great myths of modern civilization: That abundance makes us happier and greater choice equals greater good.
Through solid behavioural economics, cognitive psychology and neuroscience, Schwartz makes a compelling case that abundance exhausts the human psyche, sprouts unreasonable expectations and ultimately makes us feel unfulfilled.
Alongside the research, he offers simple yet effective strategies for curbing the disappointment consumerism has set us up for and living lives that feel more complete.
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