Monday, March 19, 2012

Malcolm Gladwell:The Power of Thinking Without Thinking



Malcolm Gladwell does have a penchant for synthesizing diverse research, connecting the dots, and distilling the gist for the laymen of the land.

In Blink: The Power of Thinking Without Thinking, he does just that, translating research on snap judgements into captivating storytelling about our “adaptive unconscious” — the always-on mental system the processes danger and reacts to new information.

From assessing a stranger’s trustworthiness to choosing a mate during speed-dating to orchestrating military maneuvers, the book explores the deeper science of what’s commonly known as “first impressions,” kindling a new level of awareness of our own behavior and that of others.

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