Creativity and Innovation

The the creative art of any deal can be enhanced by the art of creativity and innovation.

In truth, "art" is overstating it. "Visualization" is more accurate: if you can draw basic geometric shapes, lines, arrows, and stick figures, you have all the creativity skills you need to put your ideas into practice and produce a vast array of concepts and network models, diagrams, schematics, flow charts, tables, and other visual representations. Welcome to the world of Pictorial analysis.

In 1969, Rudolf Arnheim's Visual Thinking made a compelling case that while perception and reasoning may seem like two distinct mental activities, neither one can occur without the other. More recently, in the business world, the concept of "strategy maps" has been advanced by Robert Kaplan and David Norton (creators of the balanced scorecard) as providing a "visual epiphany" that helps business leaders connect processes to desired outcomes.

Executives should reach for the pencil not only when addressing a discrete task such as drawing a strategy map, but in myriad situations in which "the problem [or the solution] is hard to see." That may be a challenge for finance people, who are accustomed to believing that, 'all answers can be found in the numbers if one simply drills down far enough'.

Those in finance are often "red-pen" people, who question the entire idea of visualization, right up to the point where they grab a red pen and redraw everything. You will need to work harder to convince finance executives, than any other group but, once won over, they will become the most ardent backers of the concept.

The other two classes of people are "black-pen" people, those who are instantly drawn to visualization and "yellow-pen" people, who are happy to build upon someone else's initial stab at visualization.

It may help to know that the finance department at Microsoft, where, not surprisingly, employees can "make spreadsheets do pirouettes in ways mere mortals can't," nonetheless, they "understand that insights often depend on looking at the data from different angles and in a more visual form."

Drawing Conclusions
Most business problems can be framed as a variant of the five W's, or, more accurately, four W's and an H: who, what, when, where, and how.

Use your given creativity to show innovation in your ideas and concepts and engage your audience by involving them in, what should be an organic process.

So for your next meeting, leave the laptop behind and instead bring a few whiteboard markers. You may find that even a lousy picture is worth a thousand rows and columns.