Tuesday, August 16, 2011

10 Steps To Writing Irresistible Content Irresistible

10 tips for making your content irresistible:

1. Write with conviction

Don’t be boring. Don’t just spit out the facts. Write from a place of passion and honesty. Write from your soul, not just your head. Create a “wow experience for your readers…every time.

2. Write simply

Since most people scan online content, make sure you writing is simple – easy on the eyes and easy to understand. Invest enough time formatting your post.

3. Make it applicable

What do you want your readers to do? Don’t assume they will apply what you write. Give them specific instructions on how to do what you’ve written.

4. Use humor

It’s easy to drone endlessly about facts. Resist this urge. Also, don’t try and be funny if you’re not. Honestly, humor often comes from being honest. Look at your topic and describe how it makes you feel, how it makes your readers feel, and be descriptive. You may just unlock some humor you never thought you had.

5. Create unique headlines

If your headline sucks, say goodbye to anybody reading your content, except maybe your mother. She’ll probably read anything. Online readers are moving fast and if a headline doesn’t jump off the page, capture their imagination, connect with their passion, they won’t read.

6. Do your research

Thoughtful, well-learned people make the best bloggers. Are you constantly learning, constantly developing? It will show in your blogging. Know your niche, know what your readers want, develop an insatiable curiosity for deeper learning. It will show in your writing and people will love it.

7. Solve a problem

Content that spreads is content that helps. Find a problem that your readers have and solve it. This may take time, but it’s worth the investment.

8. Be generous with other’s content

Nobody likes a talking head that ignores everyone else. If you want your content to spread, live it by sharing other’s content. Networking and connecting with other bloggers is so important to your blog’s success.

9. Be kind

If people like you, they’ll be more inclined to share your content. Respond to comments when you can, participate in Twitter conversation, respond to facebook comments. Always be kind. This will increase your likeability.

10. Connect with influencers

The more you connect with influencers, the greater chance your blog has to getting noticed. Comment on their blogs with insightful thoughts. Link to their posts (they will notice). Share their content with passion. Reach out to them and thank them for their expertise.
How do you make your content irresistible?

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