Showing posts with label website. Show all posts
Showing posts with label website. Show all posts

Tuesday, August 16, 2011

10 Steps To Writing Irresistible Content Irresistible

10 tips for making your content irresistible:

1. Write with conviction

Don’t be boring. Don’t just spit out the facts. Write from a place of passion and honesty. Write from your soul, not just your head. Create a “wow experience for your readers…every time.

2. Write simply

Since most people scan online content, make sure you writing is simple – easy on the eyes and easy to understand. Invest enough time formatting your post.

3. Make it applicable

What do you want your readers to do? Don’t assume they will apply what you write. Give them specific instructions on how to do what you’ve written.

4. Use humor

It’s easy to drone endlessly about facts. Resist this urge. Also, don’t try and be funny if you’re not. Honestly, humor often comes from being honest. Look at your topic and describe how it makes you feel, how it makes your readers feel, and be descriptive. You may just unlock some humor you never thought you had.

5. Create unique headlines

If your headline sucks, say goodbye to anybody reading your content, except maybe your mother. She’ll probably read anything. Online readers are moving fast and if a headline doesn’t jump off the page, capture their imagination, connect with their passion, they won’t read.

6. Do your research

Thoughtful, well-learned people make the best bloggers. Are you constantly learning, constantly developing? It will show in your blogging. Know your niche, know what your readers want, develop an insatiable curiosity for deeper learning. It will show in your writing and people will love it.

7. Solve a problem

Content that spreads is content that helps. Find a problem that your readers have and solve it. This may take time, but it’s worth the investment.

8. Be generous with other’s content

Nobody likes a talking head that ignores everyone else. If you want your content to spread, live it by sharing other’s content. Networking and connecting with other bloggers is so important to your blog’s success.

9. Be kind

If people like you, they’ll be more inclined to share your content. Respond to comments when you can, participate in Twitter conversation, respond to facebook comments. Always be kind. This will increase your likeability.

10. Connect with influencers

The more you connect with influencers, the greater chance your blog has to getting noticed. Comment on their blogs with insightful thoughts. Link to their posts (they will notice). Share their content with passion. Reach out to them and thank them for their expertise.
How do you make your content irresistible?

Thursday, December 3, 2009

Just Getting Started in the Virtual World

What if now they're ready and they ask your advice? And, by the way, they have no real cash to spend...

Here's a list of my top ten things to consider doing:

  • Use gmail to give every person in the organization that can read English an email address.
  • Use a free website creating tool or even Squidoo to build a page about your company.
  • Nothing fancy, but list your locations, your people (with addresses) and make it clear you want to hear from people.
  • Start an email newsletter using Mad Mimi or Mail Chimp. Give the responsibility for the newsletter's creation and performance to one person and offer them a bonus if they exceed metrics in sign ups and in reducing churn.
  • Start a book group for your top executives and every person who answers the phone, designs a product or interacts with customers. Read a great online media book a week and discuss. It'll take you about a year to catch up.
  • Offer a small bonus to anyone in the company who starts and runs a blog on any topic. Have them link to your company site, with an explanation that while they work there, they don't speak for you.
  • Have the president post her (real) email address in every invoice and other communication the company sends out, asking people to write to her with comments or questions.
  • Start a newsletter for your vendors. Email them regular updates about what you're doing, what's selling and what problems are going on internally that they might be able to help you with.
  • Do not approve any project that isn't run on Basecamp.
  • Get a white board and put it in the break room. On it, have someone update: how many people subscribe to the newsletter, how many people visit the website, how many inbound requests come in by phone, how long it takes customer service to answer an email and how often your brand names are showing up on Twitter every day.
  • Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
  • Refuse to cede the work to consultants. You don't outsource your drill press or your bookkeeping or your product design. If you're going to catch up, you must (all of you) get good at this, and you only accomplish that by doing it.

So, what are you waiting for now? Go to it!