Optimise Social Media, Search, Content. Video interview of Lee Odden by Jay Baer - YouTube

Optimise your social media, search engine optimisation (SEO), and content marketing.

Combining these three critical elements into one strategic program is the key to success, says Lee Odden, author of Optimize.

Lee is interviewed about his book and content optimization by Jay Baer of Convince & Convert.

There are 3 Phases to establishing Social Media

Phase #1: Launch

The launch phase of social media is focused on setting up the major social network accounts with brand assets.

This launch phase should see very little actual results in terms of traffic or income spike as it is focused on preparation and set up.

The objective of this phase should not be measurable results rather just having a social media presence.

Phase #2: Management

The management phase is where you have out of set up and into executing the social media plan that you developed.

This is where you are posting content, increasing traffic, generating likes and followers. During this stage you should be focusing on content, creative and offer development and tracking your ROI.

Again results in this stage may not be amazing, this is your “testing phase”.

Phase #3: Optimization

The optimization phase is the final and probably most important phase of your social media campaign.

In this phase you are focusing on the metrics of your social media efforts to date and working to improve areas for greater return on investment.

Focus on improving your metrics and results to a level that is acceptable for your business.

As you can see social media is not an immediate pay off, instead you need to be working towards a result by building on your campaigns, tracking and improving your results.

Don’t fall for the “instant solution” myth that many people believe about social media. While it does have great user engagement and statistics it’s important to note that like any marketing campaign it takes time to get right.

A View of LinkedIn - Optimisation info

Here’s a quick way to optimise your Linkedin profile so that you’re website, blog or business are on display and available to the every attentive Search engines.

• Step 1. Log into your LinkedIn Account
• Step 2. On the right hand navigation menu, click on Edit My Profile
• Step 3. The dropdown box for Websites Let’s you choose between “My Website, My Company, My Blog” and
• Choose and use Other.

Next in the box to the right add a title for the site you want to promote. Remember to use a real title and not just the generic 'url:link' e.g. 'Smart Guy Web-Blog'.

Now, add the URL of the page you want the title to link to and check the link works because broken links are not only damned annoying but also reflects badly on your claim to have the ability to 'work to tight deadlines and have an eye for details.'

Lastly, check where people are landing in your site. Make sure it is at the 'optimum point' on your Web-blog site and satisfy yourself that they are seeing the best of you and your site.