Going To The Cloud In Stages - YouTube

Racker Joseph Palumbo answers the question, "Do I have to move everything to the cloud in order to take advantage of it?" in the second video in our series, Cloud Questions You Didn't Even Know You Had

SEO and Marketing: What is HubSpot? - YouTube

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It's time to reshape the way we think about marketing. Stop pushing. Start attracting. Stop interrupting. Start engaging.

HubSpot's Inbound Marketing Software gives you all the tools you'll need to make marketing people will love-- earning quality leads and loyal customers in return.

Optimise Social Media, Search, Content. Video interview of Lee Odden by Jay Baer - YouTube

Optimise your social media, search engine optimisation (SEO), and content marketing.

Combining these three critical elements into one strategic program is the key to success, says Lee Odden, author of Optimize.

Lee is interviewed about his book and content optimization by Jay Baer of Convince & Convert.

Harnessing the Power of Infographics - YouTube

Jay Baer interview Mark Smiciklas about The Power of Infographics and how to make inforgraphics that make sense, and get noticed.

How to Use YouTube for Marketing Your Business

Now that Google has purchased YouTube, the benefit of adding video content has increased for nearly any business large or small.

The difference between a website with videos and one without is a characteristic that is weighed heavily within Google’s search engine algorithm.

Including video content will increase the perceived quality of your website and also move your site further up in Google’s search results.

Remember also that in today’s social media circles, most companies include videos, images, maps, and blogs in their profile and posts.

Another reason for creating videos for your company is the simple fact that videos are much more likely to "go viral" than text-only social media posts.

Therefore, make sure that your company doesn't get left behind with video advertising and marketing.

The best part about using YouTube for your company videos is that embedding the YouTube link on your site saves bandwidth, meaning a faster download time for customers when they visit your page.

However, make sure that you take full advantage of the SEO and branding options available through YouTube by following the simple tips below.

Connect Your Content

The key is to help Google, and readers, connect the video with your content. In the description of your video, ALWAYS include a link to your website even if you only place it at the end of your text. This helps both Google and your readers find you.

By the end of the video, give viewers a direction to take. Tell them to give you a call, stop on by, or view your website. Be creative and keep in mind you should tailor the production of your video to the needs and desires of your customer base.

Invest Time Exploring the YouTube Community

Internet users constantly upload YouTube. Find ways to establish your business within the YouTube community through commenting on other videos within your fields of interest.

Add links to videos on your website. Tweet videos or share them on Facebook or Google+, both your own videos and those of fellow YouTube users.

Utilise the Social Media Infrastructure

Create a personal YouTube Channel. Upload videos to your account each time you post a video. This will allow users to subscribe to your account and permit your business to send emails to those who subscribed.

As mentioned before, put your website’s address within the description of each video and link your videos to Twitter, Facebook, Google+, or any other site that will increase exposure.

Maintain a Philosophy of Brand Recognition

At the beginning or end of each video, be sure to include your logo. Establish a "voice" or personality for your videos and make sure that this tone matches your branded tone you have already established with other marketing materials.

When possible, use fonts and colours associated with your brand (corporate image). Any opportunity to be unique or stand out should not be over looked.

By the end of the video, give viewers a direction to take. Tell them to give you a call, stop on by, or view your website.

Be creative and keep in mind you should tailor the production of your video to the needs and desires of your customer base.

Remember, it is just as important to not only sell your product but to build your brand as well.

Incorporate the Correct Production Value

Be cost effective through prioritising your investment in your video’s quality. Invest just enough resources to get your point across.

The method behind constructing your video is more important than the quality or excess of equipment.

Maintain a balance. Something extremely polished may distract from your message or the authenticity of your product or service, but too low of a quality can also have an adverse affect on viewers.

Be aware and respectful of the attention span of your audience. Be sure to keep the length of your video within a reasonable amount of time an individual would want to spend watching it. The less scripted the better.

One area of videography that you should never cheapen is the sound. Your video’s audio quality is very important.

If viewers have to strain to hear you or are distracted by background noisess, they probably will never listen long enough to hear your call to action at the end. Therefore, strongly consider acquiring a high quality microphone for recording.

Keywords Matter

Beside seeing your video on social media sites and your website, how else will your target audience find your videos?

Most Internet surfers will use keywords on a search engine, including YouTube’s search engine.

Strategically place keywords within your video description without compromising the quality of your content.

Add keywords into the tag section when uploading a video. Use a keyword in your title as well. Stick to only one main keyword per video.

The content of your videos is just as important as the content on your website. Make sure to create videos that relate to your business.

For instance, if you design direct mail postcards, post a video of your process in speed mode and the awesome end result. At the end of the day, you are hoping to gain clients, not necessarily viewers.

Take Every Opportunity to Make a Video

Create tutorial videos on how to operate your product or use your service. General how-to videos and training videos can benefit both customers and employees as well as increase exposure online.

Make funny behind the scenes videos to show a personal side and further expose your brand to social media users.

If you plan on hosting an event, creating a new line of products and consider addressing these new developments in a video blog.

You may even want to give an overview of your business or service process. Always try to be as creative as possible to keep viewers interested, engaged, and coming back for more.

The Joy of Books - YouTube

Last year, “crazedadman” and his wife reorganized a small bookshelf and recorded the project in an endearing stop motion film.

This year, they took things to the next level, spending “sleepless nights moving, stacking, and animating books at Type bookstore in Toronto.”  The rest speaks for itself.

Heineken U-code - YouTube

QR codes have been getting a good bit of flak recently as a fad that are mostly used by brands and marketers but ignored by consumers. There have been some pretty silly uses but this latest campaign from Heineken is actually a very smart and social way for them to be used at a music festival.

The idea is that everybody attending can have their own QR code printed and stuck to them which when scanned gives information about them and what they like doing. A bit like their social media profile but in the real world.

As they say in the video music festivals are all about meeting new people and the QR codes were a way for shy people to do this without others thinking that they were freaks although it does involve holdingout your phone and physically scanning somebody.

While it is a smart idea in terms of breaking the ice it works even better for Heineken as a brand as it turns festival goers in to walking billboards for the company.

Naom Chomsky explains Cold War in 5 min - YouTube

Social Media Revolution 2010 - YouTube

On the way to a successful use of social media in the banking sector are six steps to overcome that build on each other. To get to the top of the ladder, have tangible value for customers and fans will be created.

There are six different active roles that can take you if you approach the topic of Social Media. They build on each other and differ in the intensity of your bet and the resulting potential benefits for you and your bank.
Step 1: Ignore

No trend in the Internet has such a tremendous growth, such as social networks. And not just in the networking of private individuals. The Facebook fan for many companies is an important shop window in the interactive relationship with their customers become. Although financial services, especially in this country have been exhausted, yet the full potential so they too are represented, some with considerable influx.

You still have doubts that social media is important and right for your home? Then read on: Social Media

29 ways to stay creative - YouTube

Available at 29 ways to stay creative inspires redMOKA - YouTube

Call Phones from Inside GMail - YouTube Video

Malware and Trojans use YouTube to spread

Security firm eSoft has alerted web surfers about the dangers of bogus websites using the YouTube brand and format to spread malicious malware, something the company has found on more than 135,000 web pages derived from Google search results.

It appears, according to the firm’s CTO Patrick Walsh, that unsuspecting users looking for videos on recent events like the Gulf of Mexico oil spill are being directed to maliciously crafted websites with videos that appear to be identical to YouTube postings.

The so-called YouTube videos are actually phishing pages says Walsh, and they are built to look like real pages from the online video portal but are hosted on compromised sites.

In a recent Infosecurity blog posting, the eSoft CTO detailed how attempting to play these fake YouTube videos actually installs a downloader trojan with a less than 20% detection rate according to Virus Total, a website that tracks anti-virus detection rates. When the user clicks to run the video, they are instead prompted to install a codec. Of course this ‘codec’ is actually a piece of malware that allows attackers to stealthily control the user’s machine.

“By using websites like YouTube, cyber criminals are taking advantage of a users’ inherent trust in the site and are able to infect more machines”, said Walsh. “We were able to find these sites by searching for common terms like oil search video, so I think it’s fair to say that search engine poisoning was being used to drive people to these sites”.

However, Walsh added that Google appears to be doing a bang-up job in removing these infected results from search queries, as the number of malicious sites has shrunk from 135 000 two days ago to about a half dozen.

YouTube Better Watch out: Koobface Botnet Exploits Social Engineering Sites

The Koobface botnet, one of the most efficient social engineering driven botnets, is entering the Xmas season with a newly introduced template spoofing a YouTube video page, in between enticing the visitor into installing a bogus Adobe Flash Player Update (New Koobface campaign spoofs Adobe’s Flash updater), which remains one of the most popular social engineering tactics used by the botnet masters.

What is the Koobface gang up to? Would they continue sticking to their true nature and rely on social engineering tactics, or would they start using active exploitation tactics such as client-side exploits?

Let’s discuss some of the new developments introduced on the Koobface front over the past week, and try to answer these questions.

Experimenting with client-side exploits - last week, for the first time ever, the Koobface botnet started serving client-side exploits by embedding two iFrames on the hundreds of thousands of Koobface-infected hosts, for a period of several hours.

Despite its reliance on outdated exploits used by the web malware exploitation kit in question, this does not automatically mean that their “infection optimization” strategy would go in vain taking into consideration the fact that a huge percentage of users/enterprises continue failing to properly manage their “software inventory”.

Whether the gang would re-introduce the use of client-side exploits (drive-by download) remains yet to be seen, however, this move directly contradicts with the infection model of the botnet, which so far has been exclusively using social engineering tactics. Read More.......

US Marines Ban Facebook and Twitter: Use of Social Network Sites

The U.S. Marine Corps made it official this week: Social networking sites such as Facebook and Twitter are banned from military networks.

This new administrative directive doesn't change very much but clarifies the use of social networks from a security perspective.

Marines have never been allowed to access non-official sites like Facebook, MySpace or Twitter from military networks because it is classed as improper use of government property.

In this new or revised directive, the Marines have simply put an official stamp on the ban. At the same time, they are also laying out the process to be followed by any Marine who wants to officially access such a site, as part of his or her job.

A Haven and Conduit for Adversaries
"These Internet sites in general are a proven haven for malicious actors and content and are particularly high risk due to information exposure, user generated content and targeting by adversaries," the directive noted.

Increased Threat
"The very nature of social networking sites, creates a larger threat, attack and exploitation window, exposes unnecessary information to adversaries and provides an easy conduit for information leakage."

Improper use of US equipment
The ban, however, is only for people using Marines' equipment and networks while they are working. Marines may still Twitter or post to Facebook on their own time and on their own computers but they should do so with a raised level of awareness.

The military isn't against using sites like Facebook and Twitter, said 1st Lt. Craig Thomas, a Pentagon-based spokesman for the Marine Corps.

Facebook, YouTube and Twitter
The U.S. Central Command has a Facebook page, a channel on YouTube and a Twitter account to get out information regarding operations news. The Army is using MySpace to recruit new soldiers and the U.S. Forces Afghanistan page on Facebook has more than 24,000 fans.
A Balanced Approach
"The Marine Corps has got to find a balance between security and letting Marines capitalise on the technology," Thomas said in a recent interview. "We don't want information leaks. We want to keep Marines focused on their mission at work and we also wanted to save critical bandwidth. We're trying to find the fine line."
Measured Progress
Thomas noted that 30 years ago, soldiers were warned about revealing too much information in letters home. Then 10 years ago, they were warned about how they used e-mail. Today, the focus is on social networks.

Tight Lips
"You can't have someone posting, 'Hey, we're leaving on this date and at this time,'" he added. "Believe me, the enemy is checking out what you guys are reporting and what service men and women are saying online.

The Marine Corps instills tight operational security. They need to be cognizant of what they're saying, whether verbally or what they're saying on social networking sites."