Tuesday, December 27, 2011

Social Media and Data Analytics: Where the Demand is in 2012

Smartphones and tablet computers may continue to dominate the tech world next year but the big money may be harvested from one lesser known segment of the industry - data analytics.

Analytics for one, according to Agence France Presse (AFP), gives companies clear picture on how to utilise their advertising funds, which run to billions of dollars as the current year.

"Analytics is really the core of what will be happening in everything from medical research to advertising," freelance tech analyst Rob Enderle was reported by AFP as saying on a report Friday last week.

The services' energy is very much focused on understanding emerging trends and patterns that influence customers' behaviours in determining their choice of products, Enderle said.

"Big analytics toward the end of the year became the big term and into next year it will be the big term," Enderle told AFP.

Enderle believes that data analytics will play crucial roles in various fields where the power of computer-aided analysis would be most welcome and useful - from advertising, medical breakthroughs and political exercises.

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