Friday, December 2, 2011

Social Media: Listening and Online Reputation Monitoring 2011 report

Today marks the publication of Econsultancy's 2012 Online Reputation and Buzz Monitoring Buyer's Guide, containing profiles of 15 leading vendors and advice for companies trying to choose a tool and to get the most from the technology. 

The report follows separate research we published in November which shows that an increasing number of companies are paying for reputation monitoring software.

According to the State of Social Report, published in association with LBi and bigmouthmedia, the proportion of companies using paid-for technology for reputation monitoring increased from 16% in 2010 to 25% in 2011, including 17% who also use free tools for social listening.

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