Showing posts with label friends. Show all posts
Showing posts with label friends. Show all posts

Sunday, April 7, 2013

Networking for Introverts

If the prospect of networking fills you with dread or you think it's something only extroverted people do, think again.

You don't need to have a gregarious or outgoing personality to build a network of professional contacts - in fact, your approach may be better received than the brash personality types out there.

Natural listeners
There is a misconception that only extroverts can network. Introverts in fact have some advantages: they are natural listeners and they tend to reflect before they speak. They are also sometimes better at building long-term relationships.

Regarding yourself as an introvert should not be used as an excuse for doing nothing.

Connecting with people in your search is a skill that needs practising, and the less it comes naturally, the easier you should make the first steps.

Begin with "Level 1 - Conversations" the gentlest form of networking, and one which anyone can do.

Start by talking to people you already know and trust, but talk to them in a way you've never done before.

This approach helps avoid mistakes that will feel like setbacks. Like the cold rebuff you get when you start a phone call saying "you don't know me, but...." or approaching high-level contacts too early in the process when you're still feeling bruised and you don't know what you're looking for.

Don't give people the opportunity to say "not now" or a plain "no" when you're aware how much these will set you back.

Easy targets
Nervous networkers should target the easiest people to begin with not the 'main target.'

When you pick up the phone you know that you can just begin a conversation, and you don't need to prepare a script of what you will say.

Be honest about what you're asking for - make it clear that you are setting up brief conversations with a range of people to find out what is going on in the world or in a particularly favourite sector.

Just think carefully about what to ask for and steer clear of asking for favours!

Ask people for things they are happy to talk about, but a good conversation about the world the person knows well is always welcome and don't forget to thank people properly.

Start by talking only to people you know, ask about their job or their hobbies, the universe, then ask them if they can introduce you to someone else; a proper, warm introduction, not just a name.

The big event
Once you've had a few "safe" conversations with the contacts you already know, you may wish to consider attending a more formal networking event.

Of course it can be intimidating going into a room full of strangers and feeling pressured to make contacts, but the fear of networking is often much worse than the reality.

You are all there for the same reason and you are all feeling the fear!

If you are at an event, ask one of the organisers to introduce you to others. any organiser worth their salt will be happy to facilitate this.

Do make sure that you introduce yourself clearly, so that people know your name and what you do, as this often reveals areas of common ground for conversation.

As long as you show an interest in other people and a willingness to listen, generally people will only be too happy to talk to you.

Networking from home
If you can't face wearing a name badge and making small talk, don't despair. Online forums and networking sites like LinkedIn allow you to make contact with people in your sector - without even having to leave home.

To get started, search for ex-colleagues and look for groups set up within your industry. Remember, as with most things in life, the more you put in, the more you'll get out - so be sure to post messages and join the conversation rather than just observing.

Do not rant, do not pontificate, and do not over-criticise others. Let the tolerant, thoughtful and collaborative you come through in your conversations.

Having a few open conversations online should make it easier when you take the plunge and meet up at a real life event. You'll be networking like a pro before you know it.

Saturday, June 16, 2012

The 5 Main Types of Facebook Fans and How to Encourage Them

Here are the 5 most common types of Facebook fans that we've all seen while managing communities, and how you can tailor your content to keep them.
  1. The Potential Client/Customer
    The potential client or customer is a fan who has heard of your business through something like word of mouth or an advertising campaign, and is intrigued by what you're all about. This type of fan is like a hawk waiting to swoop; the more relevant, interesting, and personal your content, the more likely this fan is to stay on your page and make a purchase - or contact you for business, if you're B2B.

    How to Encourage them: Strike a healthy balance with your content that services their needs/wants with a bit of personality. B2C companies can do things like showcase fan reviews, while B2B companies can showcase in-house talent, or show off a "behind the scenes" look at what the office environment is like. Be fun and approachable, and work on exhibiting a voice that mixes thought leadership with friendliness.

  2. The Friend/Employee
    The friend/employee is someone who has liked your page either because they want to support your business, business venture or work with your company. These fans are dangerous because while they raise the quantitative count of your audience, they qualitatively reduce the value of your audience. Employees and supportive friends are less likely to engage with your content, simply because they typically view the "Like" as the end of their transaction.

    How to Encourage them: The more important piece of this question isn't how to retain them, but how to engage with them. Borrowing a few tactics from pleasing the Potential Customer/Client can help - B2Cs can highlight certain locations that provide excellent service, and B2Bs can make things personal by recognizing individual employees. Since they already have a personal connection, you can play on it and, if it works out, your other fans will enjoy seeing the faces behind the logo talking about things that are happening.

  3. The Sweepstaker
    Did your page feature an exclusive contest recently? If so, it's a pretty safe bet that some of the newbies to your audience simply liked your page so they could have a chance at winning your giveaway. Often, Sweepstakers have a "one and done" mentality, and once the contest is over, may unlike the page and move on. Other times, these fans might forget they've liked your page until an irrelevant piece of content appears in their newsfeeds, and then they'll purge your page. 

    How to Encourage them:
    You may be wondering why you'd want to keep such a specific group of people, but the Sweepstakers are more likely to vocalize their excitement for your promotions, and that's free marketing for your page. Don't just post a contest and then forget about it - support it with content they can like. And, as one contest is winding down, hype up others that may be launching soon, or focus on promotions you have outside of Facebook. Provide exclusive deals, like coupon codes, through posts made on random days to increase the chances they'll stick around.
  4. The Happy Camper
    The Happy Camper is a great fan to have, and most brands see them interact with their Facebook pages regularly. Happy Campers have positive brand sentiments based on great purchases they've made, wonderful customer experiences, and/or childhood memories. If your community is more support-based, they're on your page because they want to come together with other fans to get that feeling of community. They come to your page because your brand or business has already enhanced a part of their lives, and they're passionate about sharing that with you (and other fans) so they get some recognition.

    How to Encourage them: Keep their conversations flowing! Thank them, ask them questions, and respond to them when they take it upon themselves to post content to your Timeline without a call to action. Work conversational posts into your content that ask for opinions that these die-hards will be eager to give. Tease upcoming work or new products/promotions with photos, polls, and links to keep their excitement flowing and, if they ever post really unique content to your wall, ask if you can share it from the brand's voice. People love to be recognized and reinforced.

  5. The Fairweather Friend
    The Fairweather Friend is a fan who may like your brand, its services, or a recent product they've purchased, but isn't driven to shout that from the rooftops. They usually like your page to stay current on brand/business news, or to remember your brand/business for a later date, when they'll be seeking what you have to offer. Unlike the Happy Campers and the Potential Client/Customers, though, they're more likely to leave negative feedback if your brand does something they don't like.

    How to Encourage them: If they leave concerns or comments on your page, address them head-on. Transparency is key. Understand and embrace what makes them different: they're looking for information, so give it to them. Make relevant appeals, and much like you do for the Potential Client/Customer, show the value of your services to encourage engagement and business transactions outside of Facebook.
Of course, a healthy Facebook page that sees an upward trend of engagement and growth combines all of these content pieces into an overarching strategy. 

But, unless you understand who you're speaking to, you may not know where to begin. Use these profiles as a starting point, and then dive into the analytic tools to get a closer look.

Monday, September 28, 2009

Flocking behaviour lands on social networking sites - USATODAY.com

'Flocking' behaviour lands on social networking sites - USATODAY.com

The interconnected web of our friends, family, neighbours and acquaintances may dominate our lives more than we know.

They've always been there, making up our social support systems but now, largely thanks to the burgeoning popularity of online social networks like Facebook, researchers are discovering what a powerful influence our connections - both online and off - really have over our lives.

"Those of us who study social networks believe they matter and that things do spread along social networks," says Claude Fischer, a sociology professor at the University of California-Berkeley.

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